United Hands Relief
Identity, Video, Web design, Collateral
United Hands for Relief and Development (UHR) engages in humanitarian projects both locally and internationally to assist those in dire need of assistance. It is our goal to empower individuals and families within their communities.
UHR is a promising organization with less than 3 years in the business. Although the founders have a long experience working with the charity and non-profit organization, the organization did lack a distinguished brand that would help promote and expand operations.
We worked with the UHR team to develop a brand strategy, revamp, and improve the organization’s mission and vision along with a better visual a world-class visual identity, look, and feel.
We created a logo lock-up that summarizes the slogan: “United for Humanity” in a modern and unique way.
REDSHIFT worked also on creating brand guidelines, Webdesign, brand digital assets, and collateral.
When building a website, the first important step is to create the Information Architecture (IA). Practitioners sometimes merge the concepts of information architecture (IA) and navigation design. While it’s true that these concepts are related and that information architecture informs website navigation design, IA and navigation are not the same. In fact, information architecture spans well beyond website navigation. IA identifies and definite the site content and functionality and helps the underlying organization, structure, and nomenclature that define the relationships between a site’s content/functionality. Later we worked on defining the visual theme and web component, creating an elegant and fully responsive that maximizes the clients’ interaction with the UHR organization.