A Bold New Identity for a Humanitarian Mission

Rebranding UHR for Global Impact

Client

United Hands Relief - UHR

Scope

Branding, Visual Experience, Web Design, Video Production

United Hands for Relief and Development (UHR) is a humanitarian organization committed to delivering vital aid and empowering communities both locally and globally. Despite its noble mission, UHR struggled with establishing a clear brand identity that could effectively communicate its efforts and support its growth.

Challenge

United Hands Relief (UHR) needed a strong, cohesive brand identity to reflect its global humanitarian impact. As the organization expanded its reach, it required a modern, professional, and emotionally resonant rebrand that would enhance donor engagement, strengthen credibility, and unify its messaging across all platforms.

Our Approach

REDSHIFT partnered with UHR to craft a refined and impactful brand transformation, ensuring its visual identity and storytelling aligned with its humanitarian mission. Our work included:

  • Brand Identity Redesign → Developed a new logo, typography, and color palette that conveys trust, compassion, and global reach.
  • Website & Digital Presence → Designed a user-friendly website with compelling visuals, streamlined navigation, and an optimized donor experience.
  • Visual & Messaging Strategy → Created consistent brand messaging and high-quality visuals that reflect the scale and urgency of UHR’s relief efforts.

The Impact

✔ A powerful and unified brand identity that reinforces trust and credibility.
✔ A modern, intuitive website that improves donor engagement and accessibility.
Stronger storytelling and visual consistency, enhancing global outreach and fundraising efforts.

Branding

Logo Lockup

We initiated the rebranding by designing a dynamic logo lockup that captured UHR’s essence, incorporating the slogan “United for Humanity.” This modern and distinctive logo became the foundation of UHR’s rebranding efforts. Drawing inspiration from UHR’s core values, we engaged in an iterative design process to refine the logo, ensuring it embodied the organization’s mission of solidarity and support.

Brand Guide

To maintain consistency across all platforms, we developed comprehensive brand guidelines. These guidelines covered all aspects from digital assets to print materials, providing a clear framework for preserving UHR’s brand integrity. This included a thorough redesign of UHR’s website, focusing on intuitive information architecture and responsive design to enhance user engagement and experience.

Brand Asset Creation

To extend UHR’s brand across various platforms, we developed a range of digital and collateral designs. From business cards and letterheads to brochures and promotional materials, each piece was crafted to uphold UHR’s brand integrity and facilitate meaningful engagement with stakeholders.

The Power of Storytelling

Video Production

In the digital age, video is a powerful storytelling tool. Studies show that viewers retain 95% of a message when delivered through video, compared to just 10% through text. We leveraged this by producing compelling videos that humanized UHR’s mission and forged strong emotional connections with viewers. Our videos showcased the impact of UHR’s projects and shared personal stories of those helped, conveying authenticity and empathy to resonate deeply with audiences.

Revamping Digital Presence

Web Design

A critical element of UHR’s rebranding was revamping its digital presence. We started with a detailed mapping of the website’s information architecture to ensure a user-centric experience. This foundation facilitated smooth navigation and a clear purpose. In the visual design phase, we aimed to blend elegance with functionality, creating a visually stunning, fully responsive website that maximizes user engagement and fosters meaningful interactions within the UHR community.

Conclusion

Through strategic branding, impactful video production, and a comprehensive website redesign, we guided United Hands for Relief and Development on a transformative journey. With a brand identity that aligns seamlessly with its mission, UHR is now better positioned to inspire hope and drive positive change on a global scale.

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