Alaa Abusaman
Ahmad Wehaidi
Reach Education Fund, USA
Gaza, Palestine
Creating a compelling video for Reach Education Fund (REF) was a journey that pushed our creative boundaries and reinforced the power of storytelling in challenging environments. REF is a charity dedicated to awarding university scholarships to orphans, underprivileged, and honor-level students in the Gaza Strip and the West Bank in Palestine. Their mission is to identify and support high school and college students who have the will, passion, and commitment to give back to their communities.
Our goal was to bring this story to life, showcasing the resilience and determination of these students. Filming in Gaza presented unique challenges. The harsh living conditions, coupled with extended periods of power outages and unreliable internet, tested our team’s resolve. Yet, these obstacles only fueled our determination to capture the essence of REF’s mission.
Every shot, every interview, and every scene was crafted with the intention of highlighting the strength and hope that thrives in these students despite the adversities they face daily. The production was a testament to our commitment to storytelling, ensuring that the voices of these young individuals were heard loud and clear. This project was more than just a video; it was a window into the lives of those who continue to strive for a better future, against all odds.
We specialize in crafting compelling brand narratives and producing impactful video content that drives results and resonates with communities.
