Hanna Beauty is a premium skincare brand committed to enhancing natural beauty with a range of luxurious products. Their offerings include nutrient-rich oils, rejuvenating skin creams, and protective tan lotions, all formulated with high-quality, natural ingredients. As Hanna Beauty prepared to launch its product line, they sought to establish a strong brand identity and cohesive product presentation that would resonate with their target audience and highlight the unique benefits of each product.
Hanna Beauty needed a cohesive and distinctive brand identity for its diverse product range, including nutrition oils, skin creams, and tan lotions. The challenge was to develop branding and product assets that would stand out in a competitive skincare market while maintaining consistency across the brand’s offerings, all while emphasizing the luxury, natural purity, and effectiveness of their products.
We began with an in-depth brand discovery session to understand Hanna Beauty’s vision for their product line, target audience, and market positioning. From this, we identified the key brand pillars: nourishment, luxury, and natural beauty. These pillars guided the development of the brand identity and product presentations.
We created a visual identity that reflects the luxurious and natural essence of Hanna Beauty’s products. The logo features elegant, flowing typography with organic elements that symbolize purity and care, suitable for the entire product line.
A sophisticated color palette of warm golds, rich greens, and soft neutrals was chosen to evoke a sense of natural luxury and wellness. These colors were applied consistently across all products, creating a cohesive and recognizable brand aesthetic.
The typography was designed to be modern and graceful, with clean lines that convey sophistication and purity. This ensured consistency across all brand assets, from product labels to digital content.
Each product in Hanna Beauty’s line required unique packaging that reflected its specific benefits while maintaining the overall brand identity.
The packaging for the Nutrition Oil highlights its premium ingredient—100% Cold-Pressed Virgin Coconut Oil. The sleek, frosted bottle with gold accents emphasizes the oil’s nourishing and pure qualities. A dropper was included for precise application, enhancing the product’s luxurious appeal while showcasing its rich, natural formulation.
The skin creams were packaged in elegant, matte-finished jars with embossed branding, conveying the product’s rejuvenating qualities. The packaging was designed to be both visually appealing and practical, with easy-to-use lids and sustainable materials.
The tan lotion packaging was designed to reflect both protection and indulgence, with a sun-kissed color palette and a smooth, ergonomic bottle design. The branding emphasized the lotion’s natural ingredients and skin-enhancing benefits.
For the organic soap bars, we designed packaging that reflected the product’s natural purity and gentle care. Each bar was wrapped in eco-friendly, biodegradable paper with minimalistic branding, emphasizing the organic ingredients and handcrafted quality. The packaging design included soft, earth-toned colors and subtle floral patterns, conveying the soap’s soothing and nourishing properties.
We crafted a compelling brand story that united all of Hanna Beauty’s products under a single narrative: enhancing natural beauty through luxurious, nourishing care. Each product was positioned as an essential part of a beauty routine that celebrates individuality and self-care. Key messaging emphasized the purity, effectiveness, and indulgent nature of the products, appealing to consumers seeking both quality and elegance.
The launch of Hanna Beauty’s product line was met with overwhelming success. The cohesive brand identity and luxurious packaging helped the products stand out in a crowded market, quickly establishing Hanna Beauty as a premium brand. Each product—from the Nutrition Oil to the skin creams, tan lotion, and organic soap bars—received positive reviews for its effectiveness and elegant presentation, leading to strong sales and a growing loyal customer base.
By carefully developing a brand identity and product presentation that reflected the essence of each product, we helped Hanna Beauty successfully introduce a standout range of beauty products in the competitive skincare market. Hanna Beauty now enjoys a strong market presence, celebrated for its commitment to enhancing natural beauty through luxurious, high-quality skincare solutions.
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