Kitabyana is a unique startup dedicated to empowering young readers by creating beautifully crafted stories where children see themselves as the heroes. Their books are designed to reflect the appearance and experiences of young readers, helping them discover their potential, conquer fears, and instill cultural values and traditions. Kitabyana’s mission is to spark a love for reading, especially in the Arabic language, while creating precious memories between parents and their children.
Kitabyana needed to establish a brand identity that would resonate with parents and children alike, communicating the cultural significance and emotional impact of their stories. Additionally, they required an exceptional video promotion that would bring their mission to life, showcasing the unique value of their personalized, culturally rich books. The challenge was to create a brand that would appeal to both the heart and mind, blending cultural authenticity with modern design and storytelling.
REDSHIFT Creative Agency began with an in-depth exploration of Kitabyana’s vision, focusing on their commitment to helping children see themselves as heroes in stories that reflect their own lives and cultures. We identified key themes such as self-discovery, empowerment, and cultural pride, which became the foundation for the brand identity and promotional strategy.
We developed a logo that combines playful, child-friendly elements with cultural motifs. The design features soft, welcoming colors and whimsical typography, creating an identity that is both engaging for children and meaningful for parents. The visual identity reflects the joy and discovery that Kitabyana’s stories bring to young readers.
We developed comprehensive brand guidelines that serve as a blueprint for effectively using Kitabyana’s brand assets. These guidelines not only amplify the brand’s visual and verbal identity but also provide clear instructions for utilizing images and typography to maintain consistency and impact. The chosen typography balances readability for young readers with the elegance of traditional Arabic calligraphy, seamlessly merging modern design with cultural authenticity. Additionally, we integrated storybook illustrations and cultural symbols into the branding, reinforcing the deep connection between the stories and the rich heritage they celebrate.
To communicate Kitabyana’s mission and engage both parents and children, we produced a video promotion that captured the magic of storytelling and the cultural significance of Kitabyana’s books.
The video’s narrative was designed to resonate with parents, highlighting the joy of seeing their children as the heroes of their own stories. The script emphasized the educational and emotional benefits of Kitabyana’s books, including the development of confidence, cultural awareness, and a love for reading.
The video featured a blend of animation and live-action scenes, showcasing children interacting with the books and seeing themselves in the stories. The use of traditional Arabic music and sound effects added an authentic cultural layer, making the video both enchanting and relatable.
Our team ensured the video was visually appealing and emotionally impactful, with high-quality production values that reflected Kitabyana’s dedication to excellence. The editing style was dynamic yet thoughtful, creating a video that was both engaging and culturally resonant.
The rebranding and video promotion efforts significantly enhanced Kitabyana’s visibility and appeal in the children’s literature market. The new brand identity resonated strongly with parents looking for meaningful, culturally rich stories for their children, leading to increased engagement and a growing customer base. The video promotion successfully communicated the emotional and educational value of Kitabyana’s books, resulting in higher conversion rates and widespread recognition of the brand’s mission.
Through strategic brand identity development and the creation of an exceptional video promotion, REDSHIFT Creative Agency helped Kitabyana establish a powerful presence in the market. Kitabyana now stands out as a leading provider of personalized, culturally rich stories that empower young readers, fostering a love for books and a deep connection to their cultural heritage.
We specialize in crafting compelling brand narratives and producing impactful video content that drives results and resonates with communities.
