UHR
Branding
Creative
& Video
Client
United Hands Relief
Industry
Non-profit, Charity
Tag
Identity, Video, Web design, Collateral
Overview
United Hands for Relief and Development (UHR) is dedicated to providing crucial humanitarian aid both locally and globally, striving to empower communities and individuals in need. Despite its commendable mission, UHR faced the challenge of lacking a distinct brand identity that could effectively promote its endeavors and facilitate expansion.
Challenge
With less than three years of operation, UHR sought to establish itself as a reputable organization within the charitable sector. Despite the founders’ extensive experience in non-profit work, UHR lacked a cohesive brand strategy that could elevate its visibility and impact.
Our Approach
Recognizing the importance of a strong brand presence, we collaborated closely with the UHR team to devise a comprehensive strategy aimed at refining its mission and vision. Our focus was on crafting a compelling visual identity that would resonate with stakeholders and communicate UHR’s commitment to unity and humanity.
Logo Lockup
We commenced by developing a dynamic logo lock-up encapsulating UHR’s ethos with the slogan “United for Humanity.” This modern and distinctive logo served as the cornerstone of the organization’s rebranding efforts.
Drawing inspiration from UHR’s core values, we embarked on an iterative process to conceptualize and refine the organization’s logo. Through collaborative brainstorming sessions, we synthesized diverse ideas into a cohesive visual representation that encapsulated UHR’s mission of solidarity and support.
Brand Guide
Additionally, we meticulously crafted brand guidelines to ensure consistency across all touchpoints, from digital assets to collateral materials. Our team also undertook the task of redesigning UHR’s website, prioritizing intuitive information architecture and responsive design to enhance user engagement.
Video Production
In today’s digital landscape, the power of video as a storytelling medium cannot be overstated. The research underscores the unparalleled effectiveness of video in brand communication. Studies have shown that viewers retain 95% of a message when consumed through video, compared to just 10% through text alone. Furthermore, incorporating motion pictures into marketing efforts can lead to a 49% faster revenue growth for businesses.
At its core, effective branding is about storytelling. By crafting compelling narratives through video, organizations like UHR can humanize their mission, forging meaningful connections with their audience. Whether it’s showcasing the impact of their humanitarian projects or sharing the personal journeys of those they’ve assisted, video enables brands to convey authenticity and empathy in a way that resonates deeply with viewers.
Web Design
A crucial component of UHR’s rebranding initiative was the overhaul of its digital presence. We began by meticulously mapping out the information architecture, laying the foundation for a user-centric website experience. By delineating the site’s content and functionality, we ensured seamless navigation and clarity of purpose.
Subsequently, we delved into the visual design phase, striving to imbue the website with elegance and functionality. Leveraging cutting-edge design principles, we created a visually stunning and fully responsive interface that maximizes user engagement and fosters meaningful interactions with the UHR community.
Information Architecture, sometimes referred to as IA, is the process that involves creating a structure for a website, an app or other project that requires one. Without a well-built Information Architecture, users would be lost when visiting a website or using an app.
Brand Asset Creation
We also embarked on the creation of digital and collateral designs that would extend UHR’s brand presence across various touchpoints. From business cards and letterheads to brochures and promotional materials, every piece of collateral was meticulously designed to uphold UHR’s brand integrity and foster meaningful engagement with stakeholders.
Conclusion
Through a strategic blend of branding expertise and design acumen, we empowered United Hands for Relief and Development to embark on a transformative journey toward greater impact and visibility. By aligning its brand identity with its noble mission, UHR is poised to inspire hope and facilitate positive change on a global scale.