Mobile App, Visual Design, Concept Design
Good Hands Rescue Network is an on-demand roadside assistance program that offers tire changes, fuel delivery, jump-starts, and in some locations, lockouts.
The GHR (Good Hands Rescue) project was a challenging one. I worked with the Allstate UXers, content, and business teams to create an easy to use and seamless experience for a wide range of audiences who need to use this app on the go. Moreover, the GHR App would work as a reference for a scalable white-label for other partner brands’ roadside assistance programs like BMW, Ferrari, Mini, Good Sam Club, Verizon, and more.
I tried used less sophisticated fonts, all vector assets, simple and clean components, and fewer colors in the palette to enable rebranding and scalability.